The Association is a social club comprising of persons related to the electrical contracting trade. The main aim is to provide a forum for members to voice out and resolve issues related to the electrical industry. It intends to promote mutual understanding and cooperation among its members, and acts as a centre to take care of the general welfare of the members by educating, providing information and upgrading on pertinent technical matters and government or authorities policies.

JBEEA is constantly striving to promote a sense of professionalism in the members’ services as an intermediate body, through which bilateral exchange of views and feedbacks between the government or local authorities and the whole electrical industry can be coordinated.

JBEEA will also encourage sporting activities and healthy recreation amongst its members and active participation in donation and charity drives.

JBEEA hope to assist to generate and promote a healthy economic growth of the electrical industry in Johor Bahru, or even in the whole of Malaysia.